In my previous article, I discussed how traditional metrics—like comp sales performance—often work against retailers in their efforts to improve store performance. Continuing that conversation, we now take a look at how customer-centric metrics empower corporate leaders, field leaders, store […]
The Human Metric: Activating a Customer-Centric Organization Read More »
We Millennials can be a little difficult to decode at work; our incessant attachment to our phones; our buddying up with senior executives; our loose understanding of office hours. Many of our coworkers ultimately begin to believe that we are
Millennials in the Workplace – True or False Read More »
That would be the Walmart behemoth, still the one and only behemoth of its size in the world, the last I took count. At about $61 billion in annual revenues, Amazon is still a puny contender to Walmart’s nearly $500
Amazon Frightened the Behemoth And It Boomeranged Read More »
You got rid of the landline three years ago because two-thirds of your calls were from telemarketers. Then you downgraded your cable service wondering why you were paying so much for so little. Now you watch stuff on your Tablet
The Green Marketing Act Read More »
“What Your Intern Is Really Thinking, “ written by our staff Millennial, Grace Ehlers addresses the seemingly cavalier and misguided view among most companies about her generation, particularly those with college degrees. The article was justifiably critical, in my opinion,
Retailing is a lot like professional sports. Both are highly competitive, both require a combination of talent and luck, and both involve big money. And sometimes, there’s so much drama taking place off the playing field that it’s hard to
Stores Blame Cold Weather, Early Easter for Season’s Slow Start Read More »
We all know about the problem of lousy fitting apparel, but, the percentage of women who can’t find clothes that fit is awesome: try 62%, and online, it’s the biggest barrier for trying new brands. Worse for retailers, $45 billion
The Perfect Fit at Bloomingdale\’s Read More »
Ron Johnson’s highly publicized tenure at JC Penney has ended, and perhaps with it, the potential of JC Penney to compete for the middle class Millennial. Sure, they may regain the customers they lost by reinstating the deals-centric retailing of
Hey JCP: We Millennials Will Demand Fair and Square Read More »
Note that the crow sitting on my shoulder is not yet on a plate waiting to be eaten. That’s because I’m trying to remember all the reasons for which I should be eating crow, and when I identify all of
Crows, Crows Everywhere, and Which Ones to Eat? Read More »
