Supermarket retailers are facing a sea change when it comes to how the products they sell are marketed. That responsibility is going to migrate from manufacturers to the retailers themselves before too long. Why? Because supermarket shoppers are a fickle […]
How Do Changes in Brand Loyalty Shift Marketing Responsibilities? Read More »
JC Penney, now JCP, and Macy’s are at war over Martha Stewart. The Appeals Court ruled recently that Penney could sell Martha Stewart product temporarily, but, not under the Martha Stewart brand name. The question of why the now-departed JCP
Why All the Fuss About Martha? Read More »
\”I told you so\” seems to be the rallying cry of all the retail pundits out there who think they were smarter than Ron Johnson. Every one is throwing stones and is offering multiple reasons for what went wrong at
Lower Prices on Food and Energy Buoy Fashion Products You know those colorful Vikings in the Capital One credit card commercials who ask “What’s in your wallet?” Well, maybe they’re asking the wrong question. Forget QE3, the wealth effect from
Stagnant Paychecks Slow Consumer Spending Read More »
\”Hi Renee. The tank top you bought last time is on sale. You should check them out,\” says the holographic image of a perky sales associate as she walks into the store. As she tries one on, another \”sales assistant\”
Hey Computer! How Do I Really Look? Read More »
The day will soon come for mass merchants where checkout counters will be eliminated. Once RFID is fully implemented, the customer will be able to push the shopping cart through an RFID reader station, which will instantaneously total the items
Musings on the Future of Retailing Read More »
It’s Not Just Good, It’s Good For Business No one can argue with the benefits of scale when it comes to retail. Large-scale retailers provide deeper assortments at lower prices than their ma-and-pa competitors. But there’s a problem with all
Community Retail at Scale Read More »
“Bubble Capitalism” Crushes the American Dream Forget the cresting, breaking and other visible economic waves we discern on the surface of our economy — all accompanied by “cyclical” blathering of the dire necessity to create jobs and growth, and reduce
Land Of Opportunity To Barren Wasteland Read More »
Cotton’s 24-Hour Runway Show and Push-Pull 2.0 The retail universe has long-since expanded beyond the confines of physical floor space and time. Online retail outlets have made shopping a 24-hour option for brands with or without brick-and-mortar complements. Brand marketing,
Rules of Engagement Read More »
All the recent hubbub over a certain Connecticut homemaker’s image and brand is only the tip of a major merchandising movement that is starting to consume the home furnishings field. As national brands continue to recede from the category—they are
Private Labels, Public Nuisances, and Captured Moments Read More »
