I have seen sheets—high-thread-count, perfectly percale, cotton as soft as a baby’s bottom—made…and it’s not a pretty sight. Can you say formaldehyde? While all kinds of cause celebs are breaking out over what goes into the food we eat, we […]
Retail customer behavior is evolving rapidly. Customers today are constantly seeking more value for their money and brand loyalty has suffered as a result. Customers have become more demanding, have higher expectations for engagement, are less tolerant, have a shorter
Maximize VoC ROI and Improve Profitability in Retail Read More »
America loves fighters. America loves winners. And America loves fighters and winners even more passionately when they represent the underdogs. Does Donald Trump come to mind, not as an underdog himself, but someone who represents them? And guess what? A
Trump Will Win The Nomination Read More »
Back in the 1950s with McCarthyism barely in the rearview, my parents always warned me never to sign anything for fear I would be a branded a Communist agitator. I was 6 at the time. In the 1960s and 1970s
Navigating the Turbulent Waters Of Social Activism Read More »
Changing Pillars of Luxe The luxury industry is steeped in heritage that is paramount to brand positioning, so it’s no surprise that it lacks the flexibility required of 21st century companies. Luxury brands are being pulled into the digital age
2015 Luxury Disruption Chaos & Hope Read More »
It isn’t Arthur Ashe Stadium, but as far as all-eyes-on-you public venues go, New York City’s heavily trafficked Bryant Park is pretty up there. So in late August, in the run-up to the 2015 U.S. Open, it made solid marketing
In the brutal business world, the seemingly impossible sometimes happens: The small fish swallows the big one. This reversal of fortune usually happens when a small company acquires some or all of the stock of a bigger, successful company. The
Apparel brands know international expansion is a necessity. But despite its importance, it’s often mishandled as companies chase quarterly earnings targets and race for market share. Too often, apparel brands expand too quickly without a clear retail expansion strategy that
A Playbook for International Expansion Read More »
There’s a lot of buzz these days about new CMO imperatives around customer experience, and it’s often spoken in the same breath with age-old priorities such as branding. I am struck by this last-century disconnect, still all too prevalent in
The Changing Roles of Retail CMOs and Their 5 New Imperatives Read More »
You have been working hard and deserve a vacation. If you were told you would have the perfect “dream” vacation but have no memory of it afterwards, how much would you be willing to pay? Chances are, not very much.
Going Local for Memorable Experiences Read More »
