Sporting goods has to be one of the most exciting sectors in the entire retail industry now. Consider this: There’s a new brand specializing in outdoor goods that just opened last month; new in-store experiential merchandise formats are introduced regularly; […]
Dick’s Sporting a Whole Team of Formats Read More »
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they
What Does a Luxury Brand Sound Like? Read More »
What can we make of a brand that’s taking a look at everything else that’s happening in the retail industry and doing the exact opposite? Psycho Bunny is a men’s and children’s retailer that’s doing just that. The company actually
Psycho Bunny Doubles Down on Physical Stores Read More »
I need to be honest. I was one of those skeptics about online shopping back in the mid-90s and well into the 2000s when Amazon was revolutionizing the shopping experience. I was comfortable and complacent with the brick-and-mortar shopping experience
Compressing the Supply Chain to Connect with Your Consumer Read More »
In our September 18th podcast we discussed six major issues that retailers and brands are wrestling with going into the 2021 Holiday season. At the top of the list, and the one that significantly affects how to deal with the
Is Delta the 2021 Holiday Grinch? Read More »
Of the roughly 1,000 malls in the U.S., more than a third are rated C or D, which are grades that indicate low sales productivity, high vacancy rates, poor tenant quality, and other weaknesses. Once the retail apocalypse gained steam
Don’t Sell the Return of Malls Short Read More »
When Whitney Frances Falk started ZZ Driggs in 2015, she not only invented a memorable name for the company, but she also invented an entirely new business model that really didn’t exist before in the home furnishings retail business. Equal
ZZ Driggs: Furniture Where and When You Want It Read More »
What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more descriptive, but whatever form they take, nicknames are affectionately used by close friends and family.
Bloomie’s Breathes New Life into Tired, Predictable Retail Read More »
When Primark, the next-gen’s fast-fashion retailer of choice, opened its first U.S. store in Boston’s Downtown Crossing in October of 2015, I said, “Primark’s value proposition sets the pricing bar so low that it will be almost impossible for competitors
Primark’s Now Questionable Value Proposition Read More »
With growing consumer dependence on sites like Amazon, Uber and Airbnb, we are squarely in a platform economy. This means that a significant amount of buying and selling today takes place via an online platform or technology framework. Savvy retailers
Marketplaces Make Money Read More »
