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Management

Millennials at Work

The future of the Millennial workspace has finally hit its apex: from bringing our home to the office and the new extremes of socializing in ...
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Postcard from Havana: Far Away, So Close

Photos by Bruce Byers I was in Havana on August 14th, the day the American flag was reinstated in front of the American Embassy, still ...
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Retail Could Become the Hunger Games

The world, just at this moment, is riveted by the spectacle of a precariously balanced high wire act in something approximating Hunger Games cum Circus ...
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Navigating the Turbulent Waters Of Social Activism

Back in the 1950s with McCarthyism barely in the rearview, my parents always warned me never to sign anything for fear I would be a ...
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The Changing Roles of Retail CMOs and Their 5 New Imperatives

There’s a lot of buzz these days about new CMO imperatives around customer experience, and it’s often spoken in the same breath with age-old priorities ...
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Polo Ralph Lauren – Adventures in Brand Architecture

A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was ...
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Old Power Brands Are Asleep

Sephora Leads a Wake Up Call One thing the overly heralded tech-driven start-ups do not have is brand recognition. They do not have the indelible ...
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Stores Are the New Black

Terry Lundgren, CEO of Macy’s, borrowed this quote during his opening remarks at the University of Arizona Global Retailing Conference in Tucson back in April, ...
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