Articles on
Management
The Changing Roles of Retail CMOs and Their 5 New Imperatives
Marc Dietz
August 31, 2015
There’s a lot of buzz these days about new CMO imperatives around customer experience, and it’s often spoken in the same breath with age-old priorities ...
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Polo Ralph Lauren – Adventures in Brand Architecture
Jane Singer
August 17, 2015
A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was ...
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Old Power Brands Are Asleep
Robin Lewis
August 12, 2015
Sephora Leads a Wake Up Call One thing the overly heralded tech-driven start-ups do not have is brand recognition. They do not have the indelible ...
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Stores Are the New Black
Robin Lewis
August 10, 2015
Terry Lundgren, CEO of Macy’s, borrowed this quote during his opening remarks at the University of Arizona Global Retailing Conference in Tucson back in April, ...
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Jet.com: Reefer Madness
Robin Lewis
July 22, 2015
Pardon my ‘60s pot metaphors of late. There’s just maniacal, seemingly drug-induced behavior happening and it seems to be going viral across many industries. In ...
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There Is No Gap Déjà Vu
Robin Lewis
July 15, 2015
More Like A Slow, Sears-Like Descent To The Bottom? Glenn Murphy exits. Art Peck takes over. It matters not who the players are because there ...
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Small Is the Next Big Story in Retail
Pam Danziger
July 14, 2015
By now, you\’ve heard the news that Target is launching new smaller stores under the CityTargets name. Likewise, Walmart continues to introduce smaller-scale stores as ...
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Home Stores are Living Large
Warren Shoulberg
July 6, 2015
While everyone and his realtor knows all about McMansions and the oversizing of the Great American Home, hardly anyone is paying attention to the fact ...
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