Health\’R\’Us? In an age when something like 20 percent of the American population is over the age of 65, and twice that number say health ...

I wrote Shopportunity! in 2006 as a plea to retailers and fashion brands to stop discounting the value of their wares. I pointed out the ...

In my article in July of this year, I opened with a question, \”Is Doug McMillon, CEO of Walmart beginning to buckle under the pressure ...

Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ...

So, Macy\’s is rolling out a test of thredUP second-hand clothing departments in about 40 of its stores. JCPenney is also testing with thredUp. Kohl\’s ...

Retailers are battening down the hatches, preparing for a tsunami of tariff-related price increases that are threatening their businesses and consumers\’ pocketbooks. According to an ...

On a busy Saturday, the radio was tuned to a cultural trivia game show called Ask Me Another. The segment I heard was called \”Closing ...

As a market researcher, I have always been intrigued by what is known as the \”observer effect,\” whereby the mere observation of a phenomenon changes ...