Articles on
Experience
Amazon Branded Apparel
Robin Lewis
December 22, 2015
Next? Amazon Branded Stores The world does not need another brand of anything, and even more to the point, more apparel brands. However, Amazon Fashion ...
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Applied Theory on Brazil: Notes From the Tropics
Paco Underhill
December 21, 2015
Art, theater, and retail have all been intertwined in American culture going back nearly two centuries, to Godey’s Lady Book in 1830. As recently as ...
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Next Gen Home
Warren Shoulberg
December 1, 2015
The business of selling home furnishings to the next generation is about to undergo its biggest change in 20 years. The new kids on the ...
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Creative Disruption in Retail Design
Anthony Robins
November 16, 2015
What Is a Store For? As the digital tsunami continues to upend traditional notions of retailing, brick-and-mortar retail survives, and in many cases thrives, among ...
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Blue Nile: Internet Disruptor Makes the Virtual, Real
Pam Danziger
November 10, 2015
Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring business, skimming the ...
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Home for the Holidays
Warren Shoulberg
November 9, 2015
As the Holiday shopping calendar moves into prime time, it seems only appropriate to provide a preview of what’s in store for the next three ...
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The Unlikely, Hard-Won Hipness of Elizabeth Arden (Yes, Elizabeth Arden)
Dana Wood
October 29, 2015
A pop-up shop in the chicer-than-chic 16th arrondisement in Paris. Multi-page ad layouts in Vogue and Vanity Fair. Alliances with Net-A-Porter and buzzy New York ...
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Marketing to the Affluent
Pam Danziger
October 19, 2015
Why a One-Size-Fits-All Luxury Marketing Strategy Will Never Work! Let me introduce you to Dr. Brian Wansink and his research into people’s relationship with food. ...
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