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Amazon Branded Apparel

Next? Amazon Branded Stores The world does not need another brand of anything, and even more to the point, more apparel brands. However, Amazon Fashion ...
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Applied Theory on Brazil: Notes From the Tropics

Art, theater, and retail have all been intertwined in American culture going back nearly two centuries, to Godey’s Lady Book in 1830. As recently as ...
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Next Gen Home

The business of selling home furnishings to the next generation is about to undergo its biggest change in 20 years. The new kids on the ...
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Creative Disruption in Retail Design

What Is a Store For? As the digital tsunami continues to upend traditional notions of retailing, brick-and-mortar retail survives, and in many cases thrives, among ...
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Blue Nile: Internet Disruptor Makes the Virtual, Real

Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring business, skimming the ...
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Home for the Holidays

As the Holiday shopping calendar moves into prime time,  it seems only appropriate to provide a preview of  what’s in store for the next three ...
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The Unlikely, Hard-Won Hipness of Elizabeth Arden (Yes, Elizabeth Arden)

A pop-up shop in the chicer-than-chic 16th arrondisement in Paris. Multi-page ad layouts in Vogue and Vanity Fair. Alliances with Net-A-Porter and buzzy New York ...
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Marketing to the Affluent

Why a One-Size-Fits-All Luxury Marketing Strategy Will Never Work! Let me introduce you to Dr. Brian Wansink and his research into people’s relationship with food. ...
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