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As the Pillars of Society Shift, What’s a Brand to Do?

Faith Popcorn is a world-renowned futurist. She runs a company called Faith Popcorn’s BrainReserve which helps the Fortune 100 figure out how to fit their ...
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Wegmans’ Love Affair with Customers

Let’s face it: Grocery shopping is a pain. It takes valuable time that could be used more productively elsewhere. It is such a hassle that ...
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Kroger Goes Home: Eat Here. Get Pillows

Back when Walmart first went into the grocery business, it took some getting used to that you could buy your food at a store previously ...
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Walmart’s Jetblack Democratizes Distribution

“Distribution channels,” as they were once called before the Internet, are being wiped out by a stealth democratization process arguably begun by Amazon. Walmart has ...
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Best Buy, Worst Service

We know most every organization has an underbelly. Hopefully, customers never get to experience that dark and dysfunctional place where unlucky customers get tossed about ...
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GDS – GaryVee Denial Syndrome

Just over a year ago I wrote “Amazon Ain’t Just a River in Egypt”. The only thing that’s changed in its content is that Jeff ...
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Lab-Grown Diamonds Are Now a Girl’s Best Friend

Look at any list of the most powerful advertising messages of all times and the 1948 De Beers-N.W. Ayers slogan “A Diamond Is Forever” is ...
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Homeless in Plano

The vultures – perhaps more accurately the buzzards – are circling around Legacy Drive in Plano, Texas again, once more picking up the distinct scent ...
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