One of the core issues in international marketing is whether the luxury fashion sector can be truly sustainable. And if so, are there luxury product development and manufacturing business models that are weaving ESG/CSR objectives into their daily operations? When […]
Recently the CEO of a think tank heralded the outcomes of the Glasgow Summit “The roadmap and momentum are there; so, the big issue is now acceleration.” While another observer pinpointed the shortage of money needed to effectively meet the
The concept of luxury has become elastic. Its meaning seems to be constantly stretched and overused, without parameters either as a marketing tool or as a journalistic catchall. Fashion brands for example are often described as \”luxury\” and luxury brands
Why did VF Corporation spin off Lee and Wrangler and how can this lead to bigger growth opportunities for these legacy brands? Analysts and industry experts have weighed in by pointing to classic brand management portfolio strategies as the explanation.