Articles on
Experience
Ralph Lauren: Icon, Image Maker, Movie Star
Jane Singer
February 17, 2020
When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some ...
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What Super Bowl Ads Say About Us
Jane Singer
February 13, 2020
Many fans look to the Super Bowl for a great game and a celebratory event. A party with friends or a party of one. Always ...
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Amazon’s Luxury Folly
Pam Danziger
February 4, 2020
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who ...
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The Next Wave of Wellbeing
RoxAnna Sway
January 28, 2020
For nearly a century, retailers and other businesses have relied on television advertising to promote their products. And while advertising for some customers has been ...
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A Shiny Penney Opens Amidst the Tarnish
Warren Shoulberg
January 20, 2020
Imagine a JC Penney store where the layout is modern and cool, where there are extras like hair salons, shoe repair, video games, copious seating ...
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Field Notes from the Midwest
Deborah Patton
January 14, 2020
There was a bright light shining during the post-holiday mall doldrums in St. Louis, Missouri. This midwestern city (full disclosure, my hometown) is constantly reinventing ...
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Doing It Right: Mixed Use Retail Spaces for Millennials
Jasmine Glasheen
January 7, 2020
It\’s time that retailers learn what real estate investors already know: Mixed use retail spaces are the mall of the future. Mixed use retail spaces ...
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To Dream the Possibly Impossible (American) Dream
Warren Shoulberg
January 7, 2020
Talk about tilting at windmills…in the midst of the biggest challenge physical store retailing has ever faced, someone has built the largest shopping and entertainment ...
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