Despite the evidence, few of us saw the face mask boom coming. Fabric face masks are this season’s most controversial accessory. They are the first ...

The most pressing question facing our consumer society and economy is the one we keep asking each other: What\’s going to happen? David Ogilvy famously ...

Like the rest of us, I\’ve been extremely busy this past few weeks trying to make sense of the New (Coronavirus) World Order. I\’ve had ...

Unprecedented business closures, an intermittent supply chain and unemployment reaching 26.5M as of April, have put the retail ecosystem at significant risk. Compared to the ...

Funny thing about Generation Z/iGen consumers: they always shopped as if they were preparing for a cataclysmic global event. Gen Z grew up during the ...

The world may be \”closed\” but that doesn\’t mean you can afford to close your eyes on the fundamentals. According to Erica Sweeney, reported in ...

It has taken a month or so for the new Covid-19 reality to do what two generations of business consultants, retail strategists and brand marketers ...

In the dark, murky sea of literally 62,377 emails in my inbox, I almost skipped over one because it had the words \”Hand Sanitizer\” in ...