Articles on
Experience
A Tale of Two Generations: Same Crises, Different Outlooks
Catherine Schetting Salfino
July 22, 2020
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and millennials, ...
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A Closer Look at Brands That Are Thriving During Covid
Jasmine Glasheen
July 20, 2020
These are challenging times, but not all retailers are struggling. The 8.7 percent drop in retail sales from February to March didn’t hit every sector. While clothing ...
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\”Wanna Chat…With A Brand?
Sarah Holbrook
July 12, 2020
Let’s shift our gaze from the current moment where an undercurrent of uncertainty colors everything. It is easy to feel like we are treading water ...
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Is Kanye’s New Gap Collaboration Dead on Arrival?
Jasmine Glasheen
July 6, 2020
It’s supposed to be the collaboration of the decade. Right when Kanye West’s Yeezy brand launched its interactive 3D website, Mr. West announced a new ...
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Six Unexpected Takeaways from Covid-19
RoxAnna Sway
July 5, 2020
Covid-19 has now been around long enough for us to start drawing some conclusions from our shared experiences. The Pandemic is far from over and ...
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A Mental Health Crisis: Gen Z and Coronavirus
Jasmine Glasheen
June 30, 2020
The hot topic on everyone’s minds is: why won’t Gen Z stay inside? The answer to this question is complicated, but it also has big ...
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The Covid-19 Shakeout
Warren Shoulberg
June 9, 2020
They say retailing is a zero-sum game. For every winner there is a loser. For every Amazon there is a Sears. It\’s all about market ...
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Luxury, Post-Covid
Pam Danziger
June 8, 2020
Letting no crisis go to waste, the MBB big-three consulting firms – McKinsey & Company, Boston Consulting Group, and Bain & Company – have all ...
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