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Experience

Looking at Unboxing Beauty Videos

While the lion’s share of recent beauty chatter has centered on 30-second viral TikToks, the polar opposite phenomenon – long, elaborate “unboxing” videos – is ...
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African Fashion Is the Next Wave

For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across ...
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LoveShackFancy’s Real World Brand Advocates

Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– ...
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Hit Show Euphoria Alters Next Gen Fashion Landscape

It doesn’t get any cooler than HBO’s hit show Euphoria. With high school age characters in no-holds-barred scenarios, the series follows the life of a ...
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Hollywood and Retail Need More Activists Like Maggie Q

Margaret Denise Quigley – best known by fans around the world as Maggie Q – has become one of Hollywood’s biggest names over the last ...
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America’s Preeminent Mega-Mall Has Always Been Thinking Big…and Small

America’s mid-20th Century suburban sprawl drove the first big wave of shopping center growth. With that, locally based single-store merchants who thrived in bustling downtowns ...
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The Paradox of Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. ...
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What Are Screens Doing to Us?

At age 16 my first step towards independence was a driver’s license. I failed the first test and was mortified – parallel parking in a ...
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