Articles on
Experience
Glossier’s Next Chapter
Dana Wood
July 10, 2022
Readers, let us not forget this: Emily Weiss, after founding a wildly successful blog that spawned an even more wildly successful beauty brand, is still ...
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Is Best Buy Unplugged?
Warren Shoulberg
June 28, 2022
Best Buy, under Hubert Joly’s run as CEO, defied the odds and became one of the great turnaround stories in recent retail history. Ever since ...
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Return on Experience, the New Metric
Sanford Stein
June 27, 2022
ROI, or return on investment, has been the standard gauge for retailers attempting to quantify how expenditures lead to sales outcomes. Now in an era ...
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Hidden Opportunities
Paco Underhill
June 22, 2022
Over my career, I’ve worked with a lot of clients that had hidden opportunities to market their products and services, hidden in plain sight. These ...
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Private Retailing: For Your Wallet Only
Warren Shoulberg
June 21, 2022
One of the more fascinating ideas in retailing that never really caught on involved supermarket checkout lines. Some clever junior executive somewhere decided that instead ...
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Looking at Unboxing Beauty Videos
Dana Wood
June 8, 2022
While the lion’s share of recent beauty chatter has centered on 30-second viral TikToks, the polar opposite phenomenon – long, elaborate “unboxing” videos – is ...
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African Fashion Is the Next Wave
Mikelya Fournier
May 30, 2022
For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across ...
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LoveShackFancy’s Real World Brand Advocates
Jasmine Glasheen
May 15, 2022
Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– ...
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