Articles on
Experience
Hidden Opportunities
Paco Underhill
June 22, 2022
Over my career, I’ve worked with a lot of clients that had hidden opportunities to market their products and services, hidden in plain sight. These ...
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Private Retailing: For Your Wallet Only
Warren Shoulberg
June 21, 2022
One of the more fascinating ideas in retailing that never really caught on involved supermarket checkout lines. Some clever junior executive somewhere decided that instead ...
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Looking at Unboxing Beauty Videos
Dana Wood
June 8, 2022
While the lion’s share of recent beauty chatter has centered on 30-second viral TikToks, the polar opposite phenomenon – long, elaborate “unboxing” videos – is ...
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African Fashion Is the Next Wave
Mikelya Fournier
May 30, 2022
For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across ...
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LoveShackFancy’s Real World Brand Advocates
Jasmine Glasheen
May 15, 2022
Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– ...
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Hit Show Euphoria Alters Next Gen Fashion Landscape
Jasmine Glasheen
May 10, 2022
It doesn’t get any cooler than HBO’s hit show Euphoria. With high school age characters in no-holds-barred scenarios, the series follows the life of a ...
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Hollywood and Retail Need More Activists Like Maggie Q
Arick Wierson
May 4, 2022
Margaret Denise Quigley – best known by fans around the world as Maggie Q – has become one of Hollywood’s biggest names over the last ...
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America’s Preeminent Mega-Mall Has Always Been Thinking Big…and Small
Sanford Stein
May 1, 2022
America’s mid-20th Century suburban sprawl drove the first big wave of shopping center growth. With that, locally based single-store merchants who thrived in bustling downtowns ...
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