Articles on
Experience
The New Wave of Barbiecore
Pink. It was once viewed as the solitary color with which to express femininity. But as we get closer to the July 2023 release date ...
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Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of ...
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Postcards from Barcelona
Attending the World Retail Congress this year in Barcelona can be a heady experience, not the least of which is recognizing that retailers anywhere in ...
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Why Did Chanel, LVMH, Burberry and Hermès Lose Their Brand Reputations?
Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how ...
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Nailed It
This one’s definitely for the “why hasn’t anyone done this yet?” files: After logging decades as arguably the top nail pro on the red carpet ...
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What the Fit 1.0
A Message from Robin Lewis I can’t beat on this topic enough. Read it! And read it yet again! Lousy fit and sizing are killing ...
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Sustainable Alternatives for Plastic-Based Synthetic Hair
Sustainability is hitting even the most unlikely sectors of the retail industry. Women with strong ethical beliefs are now trading in their $700+ human hair ...
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Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to ...
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