When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer ...

Ticket sales of romantic films sank during the pandemic. Fear not, love is in the air once again but, this time around, Cupid is an ...

Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...

Today’s emerging brand founders face challenges around every corner. Vyra Scher is a transgender woman who faced multiple traumas in founding her startup hosiery and ...

For many next-gen consumers, the term “trusted brand” seems like an oxymoron. The combined 140 million Gen Y (aka millennial) and Gen Z cohorts are ...

“The T Swift Effect” aka “The Taylor Effect” sounds like a seismic happening. If Taylor Swift has ever held a concert in your town, or ...

When did social media stop feeling like an option and start feeling like a responsibility? Few members of Generation Z and Gen Alpha, which include ...

Brands currently spend $78.45 billion in video ads each year. The short-form video hosting service, TikTok, is making strides to secure its slice of the ...