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Experience

Curfews and Parental Escorts Deter Teen Shoppers from Malls

Retail theft in America has increased by 94 percent in the last five years. While it’s true that the theft rates were spurred on by ...
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Retailtainment and the Experience Culture

When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer ...
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Is “Romcommerce” What’s Next for Product-Inspired Media?

Ticket sales of romantic films sank during the pandemic. Fear not, love is in the air once again but, this time around, Cupid is an ...
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Product Placements on Steroids

Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...
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Vyra Scher: A Startup Entrepreneur Overcoming the Odds

Today’s emerging brand founders face challenges around every corner. Vyra Scher is a transgender woman who faced multiple traumas in founding her startup hosiery and ...
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Carhartt and Red Wing: Everything Old Is New Again

For many next-gen consumers, the term “trusted brand” seems like an oxymoron. The combined 140 million Gen Y (aka millennial) and Gen Z cohorts are ...
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What The Taylor Swift Effect Tells Us About Branding

“The T Swift Effect” aka “The Taylor Effect” sounds like a seismic happening. If Taylor Swift has ever held a concert in your town, or ...
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REI and Dove Are Changing the Next-Gen Social Media Crisis

When did social media stop feeling like an option and start feeling like a responsibility? Few members of Generation Z and Gen Alpha, which include ...
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