Brands today are at a crossroads. All Brands: retailers, fashion, food, medical, technology, automotive. No industry is impervious to the Siren’s call towards two equally compelling and mutually contradictory roads. Urbanization takes us to ever more populated, crowded spaces, chock-a-block […]
Big Brands vs. Little Me : I Win Read More »
The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury positioning, replete with new full price and outlet store formats, new accessories and lifestyle product,
At Coach, It’s a New Day Read More »
The history of the world is a study of crisis—natural and manmade. How well we deal with it, if at all, is what sets us apart as a species—not to mention bankruptcy. Fire, flood, product adulteration, oil spills, airline crashes,
The Good, the Bad, and the Ugly of Crisis Management Read More »
Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for retailers who “don’t get it.” As a result, retailers are in a reactive period of
New Metrics for a New Retail Industry Read More »
I want everyone out there to raise their hands if your company has a solid, well thought-out, five- or 10-year plan! If you do, then you’re all good, classically-trained students — and your college business professors, your company and your
Failing to Plan or Planning to Fail? Read More »
Have you heard enough about Millennials? If you immediately answered yes, we’re right there with you…but not so fast. First we glorified them. Then we demonized them. Now it’s time to appreciate them for the influential force they are. No
TOBE Says: The Millennial Mindset Is Contagious Read More »
Brilliant Strategists Blindsided? Since 2012, it would appear that Kohl’s might be flatlining (which is drastically dire especially in medical terms). Revenues grew a meager two percent from $18.8 billion in 2012 to slightly over $19 billion in 2013, and
Is Kohl’s Flatlining? Read More »
Much is being written about the successful turnaround at JC Penney at the hands of its CEO, Marvin Ellison, who arrived at the ailing retailer in 2014 after a 12-year stint at Home Depot. The kudos are certainly justified, as
What’s Ahead for JC Penney? Read More »
In a recent talk at the Hackers on the Runway conference in Paris, marketer-extraordinaire Seth Godin, asked, “Is Digital the End of Luxury Brands?” Rather, the question should be rephrased, “Is the Digital Generation i.e. the Millennials, the End of
Demographic Disruption & the Luxury Drought: How to ‘Make Rain’ Read More »
It seems Amazon is now “nuking” everybody. Last week it was nuking the fashion industry. This week, the armed ballistic missile is pointed at the global shipping industry. In a world of hyper-competition, its plan to launch a global shipping
Planes, Trains, Trucks and Ships Read More »
