Millennials permeated many of the conversations on the Shoptalk main stage and in the Shoptalk track sessions. It stands to reason, as they are the most desirable consumer group, outnumbering their boomer parents with a staggering headcount of 95 million. […]
Millennials Lead the Marketing Messaging Read More »
A Revolutionary Shift Surprisingly, 2016 actually looks a lot like 1776. And many of us never saw it coming. Consumers are seeking out unique and small scale businesses that make their own pickles, brew their own beer, and use local
The View Into 2026: America’s 250th Birthday Read More »
Ask a person, “Are you a feminist?” and they may say “No.” That angry activist reputation still lingers. Ask them, “Do you believe all people should have the same opportunities, be paid the same for doing equal work, have the
Tobe Says: Get Set On New-Gen Feminism Read More »
Straight talk from Ed Gribbin, President, Alvanon Speed to market, for apparel retailers and brands, has been a topic of interest for only about four to five years, but today, it has become one of the top priorities, if not
Brands today are at a crossroads. All Brands: retailers, fashion, food, medical, technology, automotive. No industry is impervious to the Siren’s call towards two equally compelling and mutually contradictory roads. Urbanization takes us to ever more populated, crowded spaces, chock-a-block
Big Brands vs. Little Me : I Win Read More »
The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury positioning, replete with new full price and outlet store formats, new accessories and lifestyle product,
At Coach, It’s a New Day Read More »
The history of the world is a study of crisis—natural and manmade. How well we deal with it, if at all, is what sets us apart as a species—not to mention bankruptcy. Fire, flood, product adulteration, oil spills, airline crashes,
The Good, the Bad, and the Ugly of Crisis Management Read More »
Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for retailers who “don’t get it.” As a result, retailers are in a reactive period of
New Metrics for a New Retail Industry Read More »
I want everyone out there to raise their hands if your company has a solid, well thought-out, five- or 10-year plan! If you do, then you’re all good, classically-trained students — and your college business professors, your company and your
Failing to Plan or Planning to Fail? Read More »
Have you heard enough about Millennials? If you immediately answered yes, we’re right there with you…but not so fast. First we glorified them. Then we demonized them. Now it’s time to appreciate them for the influential force they are. No
TOBE Says: The Millennial Mindset Is Contagious Read More »
