What’s interesting about Mango’s approach is that it has stepped away from fast fashion and is pinning its expansion not only on leveraging its Spanish heritage but on slowing the fashion cycle and concentrating on durable, longer-lasting apparel.
Mango’s Ambitious Expansion Plans Read More »
Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers.
How to Build a Retail Media Empire Read More »
In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure — clearly in a WP space and place untarnished by a soulless big-box interior.
Will Warby Parker Succeed in Besieged Target? Read More »
Haley Boehning, founder of Storyforge and former L Brands executive, understands that authentic leadership can revolutionize rethinking career growth. A natural leader, Haley has built her consulting business to help executives and their organizations forge and activate their unique brand stories based on the North Star of purpose and impact.
Haley Boehning: The Power of Storytelling Read More »
The question is no longer if the economic uncertainty spurred by recent government initiatives will dampen retail activity; the real questions are: by how much, and for how long?
Contingency Planning for Tariffs Read More »
Primark’s strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America’s affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States.
Primark Sets Its Sights on the States Read More »
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
The Soft Power Shift: What It Means for U.S. Brands Read More »
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
It’s U.S. Open Time: Pro Athletes Help Brands Win Read More »
The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.
American Eagle’s Sydney Sweeney Ad Spawns a Culture War Read More »
Space NK is still growing at pace. Last year, its earnings increased 34 percent to $265 million, powered by growth in its under-25 consumer cohort, the retailer’s fastest-growing demographic. Even with the return of Sephora in the U.K., and the growth of Boots, the domestic Walgreens-owned chain, which has also pivoted hard into beauty, Space NK has retained customers with its loyalty program and differentiated offer.
Ulta Beauty Scales Internationally with Space NK Read More »
