Join Shelley and Melissa Gonzalez, Principal and founder of MG2 in a conversation about her new book, The Purpose Pivot, which explores why understanding your genuine zone of impact requires ruthlessly eliminating everything without purpose.
Leading with Impact and Purpose Read More »
We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap and American Eagle ads do show us one thing, though: There’s a difference between an ad’s impact and an ad’s stated intent.
Gap + Katseye vs. AE + Sydney Sweeney Read More »
Prior to the Walgreens deal, Sycamore’s biggest retail holding was Staples, which is estimated to do about $8 billion a year in sales and was acquired in 2017 for about $6.9 billion.
Sycamore Is Now the Sixth Biggest Retailer in America Read More »
What’s interesting about Mango’s approach is that it has stepped away from fast fashion and is pinning its expansion not only on leveraging its Spanish heritage but on slowing the fashion cycle and concentrating on durable, longer-lasting apparel.
Mango’s Ambitious Expansion Plans Read More »
Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers.
How to Build a Retail Media Empire Read More »
In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure — clearly in a WP space and place untarnished by a soulless big-box interior.
Will Warby Parker Succeed in Besieged Target? Read More »
Haley Boehning, founder of Storyforge and former L Brands executive, understands that authentic leadership can revolutionize rethinking career growth. A natural leader, Haley has built her consulting business to help executives and their organizations forge and activate their unique brand stories based on the North Star of purpose and impact.
Haley Boehning: The Power of Storytelling Read More »
The question is no longer if the economic uncertainty spurred by recent government initiatives will dampen retail activity; the real questions are: by how much, and for how long?
Contingency Planning for Tariffs Read More »
Primark’s strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America’s affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States.
Primark Sets Its Sights on the States Read More »
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
The Soft Power Shift: What It Means for U.S. Brands Read More »
