The Power of Retail Influencers
Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Gen Z Has Great Expectations: They Want You to Care About Them
“Omnichannel” and “seamless” are outcomes of smart technology. Yet investing in tech alone doesn’t serve next gen shoppers––Gen Z still spends as much on clothing in physical stores as they do online. And both Gen Z and millennials spend more
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Urban Outfitters Faces a Tough Balancing Act
Urban Outfitters targets Gen Z by resizing stores, focusing on suburbs, expanding acquisition, and boosting Nuuly and Reclectic for profit.
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