Missed Signals
Most of us went to sleep on November 8, 2022, expecting to wake up to a new political landscape. Some were dreading the morning and some couldn’t wait, but as the sun rose, I would argue that all of us […]
Miss Martha Is Still in the Thick of It All
In the song “Martha, My Dear,” the Beatles sing “When you find yourself in the thick of it, help yourself to a bit of what is all around you.” Written by Paul McCartney about his Old English Sheepdog, the lyrics
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A Marketing Paradigm Shift
While the metaverse has been waving its avatar hands, garnering the attention of Chief Marketing Officers now lined up in starting blocks, the starter pistol in the metaverse marketing race won’t echo with any scale for years. Exploration and testing
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Retailers’ Policies Deter Memberships
“Never again,” I told myself as a I struggled not to grind my teeth. I was ten minutes into a phone call with the Fabletics Customer Service Team, answering a painstaking list of “are you sure” questions from their CX
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How to Navigate Down Markets with Spatial Intelligence
From empty store shelves to labor shortages, inflation has impacted the retail industry far and wide. Retailers have been forced to balance ongoing supply chain issues, price increases, and staffing slowdowns during these challenging economic times. One area that retailers
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Fame, Fortune…Debauchery
Genius fashion designers catapulted into fame, fortune, and even debauchery in the 70s and 80s. Their excessive talent changed the fashion world forever. Many of these extreme creatives worked and lived in beautiful, over-the-top settings, revelling in some of the
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Never Rely on Assumptions
For decades talent, past sales and gut instinct drove retail assortments. Gurus who could interpret the market and build a merchandising strategy ruled fashion alongside of visionary designers. Key business inputs came down to three basic questions: Who is the
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A New Age of Curated Retail
One of the most often-referenced terms of the early years of this century is “disintermediation.” It is so frequently used it acquired its own Oxford Dictionary definition: “The reduction in the use of intermediaries between producers and consumers, for example
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If These Clothes Could Talk
The clothing industry has gaps among the product, their partners, today’s consumer, and even in their supply chains. Regardless of the ongoing initiatives, technology and data layered on top of legacy systems and infrastructure are not solving problems for the
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Be My Guest…Starting at $3500 a Night
You can’t really check in…but you’ll never want to check out. The RH Guesthouse, the (very) boutique hotel property that was years in the making is only the latest manifestation of the home furnishings retailer’s quest to become a luxury
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