Vf Who?
Just the $9.5 billion largest and most diversified apparel company on earth. Have you ever tried to skateboard down Mt. Everest in Vans sneakers? Don’t.Or, did you ever try to hike across the Sahara desert with The North Face mountain […]
QA with Eric C. Wiseman, Chairman, President and CEO of VF Corporation
ROBIN LEWIS So, right off the bat, how the heck can one person run a $10 to $12 billion company? ERIC WISEMAN You can\’t! VF has been, and I hope always will be, a team sport. When I look at
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Re-Inventing Retail: How So?
In a World of Unprecedented Change “A World of Unprecedented Change” is really an understatement, without a deeper understanding of the powerful dynamics driving such change and the fundamentally new retail models the change will lead to. To begin, one
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Beyond Discounts and Deals: Achieving a Balanced Pricing and Promotion Strategy
Best Practices by Kurt Salmon Most retailers readily admit that the chronic use of excessive, and often unplanned, promotions can have serious consequences in terms of margin erosion and erratic sales. Still, most willingly suffer those consequences in exchange for
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How Analytics Can Help A Stores-Within-A-Store Strategy Succeed
The past several years have been rough on most retailers across all categories and levels. Some of the savviest merchants have responded to the challenging environment with a “stores-within-the-store” strategy, in which individual brands lease space and bring their own
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A Private Story
(The Names Have Been Changed to Protect the Innocent) He’d been an interesting but troubled friend in my youth. Tom had arrived at our fancy New England boarding school as a shy eighth grader interested in books, politics and music.
Target vs. Amazon: Hungry Games
Suppose a picture really isn’t worth a thousand words. What then? “Showrooming” happens, that’s what. Showrooming is the consumer practice of going to a retail store to examine goods to determine more about appearance and functionality than can be ascertained
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Target Builds Sales Volume With Food
Target’s fight against show-rooming presents instructive fodder about how one retailer has endeavored to conquer the problem. But for food retailers there’s something more immediate going on: Target is emerging as a competitive threat in its own right because of
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Retailers Revise Their Homework on Back-to-School
Weather, Hesitation Delay Shopping Plans Consumer Facts from Cotton Incorporated Lifestyle Monitor™ Despite an early push at retail, it seems the back-to-school shopping season is slow to gain steam, forcing many retailers to revamp their strategies to adapt. Teen Vogue’s
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Why Home Furnishings Can Save Sears & Kmart… And Why It Will Never Happen
Disclaimer: This is not another opinion piece trashing Fast Eddie – aka Eddie Money, Edward Moneyhands, Edward S. Lampert. Unlike a whole lot of other people, I get what he’s doing at Sears Holdings, which is making a lot of
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