Amazing Macy\’s
Not Just a Miracle – Not Just a Department Store While JC Penney, Kohl’s and Target struggle to regain their “mojo,” or better put, to save their butts, Macy’s seems to be mojo-fueled and on a trajectory to be the […]
Who Are the HENRYs and Why Are They Important to You?
After a lot of retailer nail biting this past December, the Department of Commerce has reported the numbers and, all in all, the sales year didn’t turn out as badly as expected. So while we sigh with relief, nobody reading
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The Power of One
Consumer Insights from MasterCard Advisors The digital age has brought a shift in power from retailers to consumers unlike anything known before. Each consumer is now a market segment of one. Within the next five years every retailer will learn
CVS: Blowing Smoke? Or Truly Concerned for our Health?
I resent the fact that I can’t walk down a street in New York City without breathing in a potentially lethal amount of second-hand smoke. So imagine my satisfaction when, on February 5, CVS announced it was going to cease
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Innovation and Prosperity: A Primer on Private Brand Fragrance Development
Why aren’t more retailers getting into the private brand fragrance game? In the fashion retail marketplace, developing your own private fragrance brand, especially for specialty apparel chains, is a powerful way to take share from larger multi-brand stores. The single
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Apple\’s Next Big Thing: A Tesla in its Garage?
To borrow from Ted Levitt’s thesis on “marketing myopia,” Apple is not in the digital “iDevice” business, and Tesla is not in the automobile business. They are both in the technology business; or better yet, in the technology disruption business
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Three Strikes and He’s Out!
Strike One Spotty performance going into the recession and poor performance coming out. Target Stores and its web business have been poorly positioned from a merchandise trend and strategic standpoint, and stores have been inexplicably and chronically poorly stocked. Empty
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Social Networks – Flipping Traditional Marketing on its Head
Attention all: You are no longer in control of your marketing messages. How many times, and in how many ways, have we declared that today’s consumer has total power over all of commerce? Hundreds? Thousands? I don’t know, but certainly
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Sales Force Transparency: You May Have an Olympian and Not Even Know It!
By the time you’re reading this article, the 2014 Sochi Winter Olympics committee will have awarded its last trio of medals. The athletes will have boarded planes back to their respective home countries, and only the elite few will have
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Globalization and Democratization Impact Fashion, Too
Just as globalization and information combined to create what Thomas Friedman aptly coined the ‘flat world,’ these transformational forces are driving the democratization of luxury. Exclusivity has been replaced with near mass availability, anywhere and anytime. Technology and social media
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