In the brutal business world, the seemingly impossible sometimes happens: The small fish swallows the big one. This reversal of fortune usually happens when a small company acquires some or all of the stock of a bigger, successful company. The […]
Apparel brands know international expansion is a necessity. But despite its importance, it’s often mishandled as companies chase quarterly earnings targets and race for market share. Too often, apparel brands expand too quickly without a clear retail expansion strategy that
A Playbook for International Expansion Read More »
There’s a lot of buzz these days about new CMO imperatives around customer experience, and it’s often spoken in the same breath with age-old priorities such as branding. I am struck by this last-century disconnect, still all too prevalent in
The Changing Roles of Retail CMOs and Their 5 New Imperatives Read More »
You have been working hard and deserve a vacation. If you were told you would have the perfect “dream” vacation but have no memory of it afterwards, how much would you be willing to pay? Chances are, not very much.
Going Local for Memorable Experiences Read More »
Both Economically and Politically Stock markets are crashing around the world, as I write this. China is cited as the culprit — or at least the catalyst. Some $10 trillion has evaporated from the global stock market since a June
This Time IS Different Read More »
Kickstarter in Your Future? The first question you might ask yourself when starting a new business is: “Am I selling something that people actually want?” This may be stating the obvious, but nowhere is this concept more true than in
Crowdfunding: Millennial Trend? Or the Next Big Thing for Your Business? Read More »
All Facing Enormous Headwinds The newly formed Kraft Heinz food giant’s announcement to slash 2500 jobs is a harbinger of much worse headwinds facing all packaged food companies. As much as they would like to spin this as a positive
Kraft, Campbell Soup, Nestle…and More Read More »
Victoria’s Secret, the $7 billion brand known for its sexy lingerie, scantily dressed models and world-famous intimate apparel runway show, is opening more than a hundred new stores this year in Asia, Europe and other international markets. Shoppers heading there
Why L Brands CEO Les Wexner Needs to Spend a Day in London Read More »
A New Take on an Old Story In 2004, Ralph Lauren launched Rugby, a new brand to appeal to a new customer. The company was serious enough about the brand to attempt to trademark the use of the name in
Polo Ralph Lauren – Adventures in Brand Architecture Read More »
Sephora Leads a Wake Up Call One thing the overly heralded tech-driven start-ups do not have is brand recognition. They do not have the indelible consumer connection that has taken the “old world” power brands years and millions of dollars
Old Power Brands Are Asleep Read More »
