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Technology

Why Legacy Retailers Are Moving to TikTok and Other Video Tools

Email marketing is dead. A full inbox causes stress and anxiety, and it doesn’t facilitate purchasing. This is especially true among next-gens, who prefer almost ...
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Shoppable Livestreams Break Through

The success of Chinese livestream shopping has been well documented since it exploded early in the pandemic, and what looked like a stop-gap solution has ...
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Luxury Brands Try On Blockchain

Blockchain has taken the financial world by storm over the past decade. The growing popularity of bitcoin and the proliferation of other cryptocurrencies has been ...
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Advertisers Bid Farewell to Cookies

The free flow of consumer data that has fed the digital advertising ecosystem has slowed, and will soon be a trickle. As the iOS 14.5 ...
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High Tech Elevates Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to ...
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Why Outfits Matter

Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe. If you ask a fashion editor (like I was for most of my career) ...
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Virtual Fashion Is More Than Fun and Games

We have documented the evolution of the digital fashion movement here over the past year, and the early rumblings are becoming a roar. What may ...
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What is It About Peloton?

The omnichannel fitness/lifestyle brand has exploded in the pandemic economy. Peloton was founded in 2012 by John Foley. The founder previously served a brief stint ...
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