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Experience

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The New Normal: NORMCORE

First it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was ...
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Art Twain: Staying Loose and Coloring Outside the Lines

A Personal Retrospective I don’t know where to begin with this story. It’s about retail, forgotten brand origin stories, advertising, and the golden age of ...
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Pirch, Lululemon, Cabela’s, Burberry, Apple: What Do They Have in Common?

These brands are not retailers.  They are neurologically addictive experiences, co-created by the brand and their dopamine-addicted consumers.  And not so incidentally, the experiences happen ...
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Let’s Get Physical

The Real Reason E-Commerce Merchants are Opening Stores When asked why he robs banks, the notorious Willy Sutton answered: “Because that’s where the money is.” ...
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Stampede to Organics Awakens Sleeping Giants

Whole Foods has succeeded beyond all expectations, but, strangely, that’s not all good for Whole Foods. Whole Foods was founded 35 years ago in Texas ...
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An App For Hugging? Never, Ever at Mitchells

There should be a Master\’s degree in customer engagement (MCE) obtainable from Harvard or any of the other top-tiered universities. It should be as revered ...
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Why Kale Will Save Retail

…And Other Lessons From European Retail\’s Foodie Heroes As many of us remember, the 2014 Chanel Fall/Winter show was a foodie dream for those who ...
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Pirch – The “Third Place” For Kitchen and Bath Lovers

Who would have thunk that hanging out in a kitchen and bath appliance store could replicate the Starbucks experience for coffee aficionados and Apple for ...
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