Articles on
Experience
Art Twain: Staying Loose and Coloring Outside the Lines
Debra Scherer
May 25, 2015
A Personal Retrospective I don’t know where to begin with this story. It’s about retail, forgotten brand origin stories, advertising, and the golden age of ...
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Pirch, Lululemon, Cabela’s, Burberry, Apple: What Do They Have in Common?
Robin Lewis
May 20, 2015
These brands are not retailers. They are neurologically addictive experiences, co-created by the brand and their dopamine-addicted consumers. And not so incidentally, the experiences happen ...
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Let’s Get Physical
Judith Russell
May 4, 2015
The Real Reason E-Commerce Merchants are Opening Stores When asked why he robs banks, the notorious Willy Sutton answered: “Because that’s where the money is.” ...
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Stampede to Organics Awakens Sleeping Giants
David Merrefield
April 15, 2015
Whole Foods has succeeded beyond all expectations, but, strangely, that’s not all good for Whole Foods. Whole Foods was founded 35 years ago in Texas ...
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An App For Hugging? Never, Ever at Mitchells
Robin Lewis
April 13, 2015
There should be a Master\’s degree in customer engagement (MCE) obtainable from Harvard or any of the other top-tiered universities. It should be as revered ...
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Why Kale Will Save Retail
Cindy Palusamy
April 1, 2015
…And Other Lessons From European Retail\’s Foodie Heroes As many of us remember, the 2014 Chanel Fall/Winter show was a foodie dream for those who ...
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Pirch – The “Third Place” For Kitchen and Bath Lovers
Robin Lewis
March 31, 2015
Who would have thunk that hanging out in a kitchen and bath appliance store could replicate the Starbucks experience for coffee aficionados and Apple for ...
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Old McDonald’s and Its Youngest Customers
Warren Shoulberg
March 30, 2015
While everyone is trying to figure out how to fix the troubled fast food chain, they are missing one very important ingredient…and it ain’t pickles. ...
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