Articles on
Experience
The Grooming Boom: This One’s Gonna Stick
Dana Wood
June 1, 2015
Mampering. Manscaping. Guy-brows. There are lots of lame new monikers attached to a bonafide beauty movement with big-bucks potential: The rise of guys as committed, ...
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I\’m Worth it!
Judith Russell
May 27, 2015
Brand’s High-Touch, High-Tech Service Business Model Attracts Busy, Fashion-Conscious Women As the apparel sector gravitates toward cheaper products, relentless promotions, and declining service, a very ...
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The New Normal: NORMCORE
Grace Ehlers
May 26, 2015
First it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was ...
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Art Twain: Staying Loose and Coloring Outside the Lines
Debra Scherer
May 25, 2015
A Personal Retrospective I don’t know where to begin with this story. It’s about retail, forgotten brand origin stories, advertising, and the golden age of ...
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Pirch, Lululemon, Cabela’s, Burberry, Apple: What Do They Have in Common?
Robin Lewis
May 20, 2015
These brands are not retailers. They are neurologically addictive experiences, co-created by the brand and their dopamine-addicted consumers. And not so incidentally, the experiences happen ...
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Let’s Get Physical
Judith Russell
May 4, 2015
The Real Reason E-Commerce Merchants are Opening Stores When asked why he robs banks, the notorious Willy Sutton answered: “Because that’s where the money is.” ...
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Stampede to Organics Awakens Sleeping Giants
David Merrefield
April 15, 2015
Whole Foods has succeeded beyond all expectations, but, strangely, that’s not all good for Whole Foods. Whole Foods was founded 35 years ago in Texas ...
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An App For Hugging? Never, Ever at Mitchells
Robin Lewis
April 13, 2015
There should be a Master\’s degree in customer engagement (MCE) obtainable from Harvard or any of the other top-tiered universities. It should be as revered ...
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