Articles on

Experience

How to Max-Out the Fragrance Boomlet In Six Not-So-Easy Steps

At the risk of getting all Mark Twain-y, the reports of the death of the American fragrance biz have been greatly exaggerated. Which isn’t to ...
Read More →

Building a Marketplace for Millennials

Through all our coverage of millennials at the The Robin Report, one thread has stuck out constantly: millennials’ decisions about purchasing are complicated. Millennials want ...
Read More →

For Restørsea Founder Patti Pao, Pro’s the Way to Go

Newsflash for would-be entrepreneurs: It’s okay to exist in a protracted beta mode until you figure out your ultimate game plan. Especially if that beta ...
Read More →

The New Whitney Museum of American Art: What Retailers Can Learn

Museums and retailers have much in common. Each needs to create an engaging experience for customers. Yes, retailers need to sell their wares and make ...
Read More →

Millennials Lead the Marketing Messaging

Millennials permeated many of the conversations on the Shoptalk main stage and in the Shoptalk track sessions. It stands to reason, as they are the ...
Read More →

At Coach, It’s a New Day

The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury ...
Read More →

Hotel Hot Streak: For Beauty, “Heads in Beds” Can Mean a Golden Branding Opportunity

Outside of my husband, daughter and possibly tennis, my two favorite things on the planet are A) fantastic beauty products and B) staying at design-driven, ...
Read More →

New Metrics for a New Retail Industry

Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for ...
Read More →
Scroll to Top
Skip to content