Articles on
Experience
How to Max-Out the Fragrance Boomlet In Six Not-So-Easy Steps
Dana Wood
July 20, 2016
At the risk of getting all Mark Twain-y, the reports of the death of the American fragrance biz have been greatly exaggerated. Which isn’t to ...
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Building a Marketplace for Millennials
The Robin Report
June 29, 2016
Through all our coverage of millennials at the The Robin Report, one thread has stuck out constantly: millennials’ decisions about purchasing are complicated. Millennials want ...
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For Restørsea Founder Patti Pao, Pro’s the Way to Go
Dana Wood
June 28, 2016
Newsflash for would-be entrepreneurs: It’s okay to exist in a protracted beta mode until you figure out your ultimate game plan. Especially if that beta ...
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The New Whitney Museum of American Art: What Retailers Can Learn
Jane Singer
June 22, 2016
Museums and retailers have much in common. Each needs to create an engaging experience for customers. Yes, retailers need to sell their wares and make ...
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Millennials Lead the Marketing Messaging
Robin Lewis
June 7, 2016
Millennials permeated many of the conversations on the Shoptalk main stage and in the Shoptalk track sessions. It stands to reason, as they are the ...
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At Coach, It’s a New Day
Marie Driscoll
May 11, 2016
The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury ...
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Hotel Hot Streak: For Beauty, “Heads in Beds” Can Mean a Golden Branding Opportunity
Dana Wood
May 3, 2016
Outside of my husband, daughter and possibly tennis, my two favorite things on the planet are A) fantastic beauty products and B) staying at design-driven, ...
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New Metrics for a New Retail Industry
Alexei Agratchev
May 2, 2016
Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for ...
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