Articles on
Experience
Millennials Lead the Marketing Messaging
Robin Lewis
June 7, 2016
Millennials permeated many of the conversations on the Shoptalk main stage and in the Shoptalk track sessions. It stands to reason, as they are the ...
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At Coach, It’s a New Day
Marie Driscoll
May 11, 2016
The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury ...
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Hotel Hot Streak: For Beauty, “Heads in Beds” Can Mean a Golden Branding Opportunity
Dana Wood
May 3, 2016
Outside of my husband, daughter and possibly tennis, my two favorite things on the planet are A) fantastic beauty products and B) staying at design-driven, ...
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New Metrics for a New Retail Industry
Alexei Agratchev
May 2, 2016
Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for ...
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Healthcare Goes Retail
David Merrefield
March 30, 2016
Supermarkets haven’t been the first kids on the block to notice the obvious. Here’s one mega-trend supermarkets missed: Americans’ recognition of the strong linkage between ...
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Demographic Disruption & the Luxury Drought: How to ‘Make Rain’
Pam Danziger
March 29, 2016
In a recent talk at the Hackers on the Runway conference in Paris, marketer-extraordinaire Seth Godin, asked, “Is Digital the End of Luxury Brands?” Rather, ...
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Retail Enchantment
Kate Newlin
February 24, 2016
The warning to “improve the retail experience for shoppers” often puts me in mind of the cliché about weather: “Everyone talks about it, but nobody ...
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Rx for Genuine Growth at Retail: Find, Train, Incentivize
Kate Newlin
February 9, 2016
Bain & Company forecasts the size of the global personal luxury market at $230 billion. And it worries it will grow by only one percent ...
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