Articles on

Experience

Millennials Lead the Marketing Messaging

Millennials permeated many of the conversations on the Shoptalk main stage and in the Shoptalk track sessions. It stands to reason, as they are the ...
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At Coach, It’s a New Day

The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury ...
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Hotel Hot Streak: For Beauty, “Heads in Beds” Can Mean a Golden Branding Opportunity

Outside of my husband, daughter and possibly tennis, my two favorite things on the planet are A) fantastic beauty products and B) staying at design-driven, ...
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New Metrics for a New Retail Industry

Empowered with easily accessible information and almost endless global alternatives, shoppers demand value-added, seamless cross-channel shopping experiences, and they exhibit little patience or tolerance for ...
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Healthcare Goes Retail

Supermarkets haven’t been the first kids on the block to notice the obvious. Here’s one mega-trend supermarkets missed: Americans’ recognition of the strong linkage between ...
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Demographic Disruption & the Luxury Drought: How to ‘Make Rain’

In a recent talk at the Hackers on the Runway conference in Paris, marketer-extraordinaire Seth Godin, asked, “Is Digital the End of Luxury Brands?” Rather, ...
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Retail Enchantment

The warning to “improve the retail experience for shoppers” often puts me in mind of the cliché about weather: “Everyone talks about it, but nobody ...
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Rx for Genuine Growth at Retail: Find, Train, Incentivize

Bain & Company forecasts the size of the global personal luxury market at $230 billion. And it worries it will grow by only one percent ...
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