For more than 40 years, I’ve been making the pilgrimage to the greenhouses on the campus of Wellesley College. Named for the eminent Horticulturist Margaret Ferguson, the 16 interconnected greenhouses contain some 1500 different types of plants. The Brooklyn and […]
A Secret (Sensual) Garden Read More »
Hardly a day goes by without an article or discussion about “dynamic pricing.” By now, we all know that dynamic pricing refers to the ability to present prices to specific consumers at certain times based on their behavior, or in
Elastic Pricing: Beyond Dynamic Read More »
In today’s environment, brick-and-mortar retailers are facing unprecedented challenges. C-level leaders are navigating through increasing headwinds brought on by a confluence of technology-driven changes – including big data, the cloud, mobile devices, and social media – that threaten the viability
Lessons from the Internet for Brick-and-Mortar Read More »
I was asked to sit on a panel in May for The Robin Report and Fashion Group International to comment on whether robots will replace sales associates in “Our Brave New Hi-Tech, Low Touch World”…needless to say, it has been
Are PEOPLE Going To Be Replaced By ROBOTS? Read More »
\”I told you so\” seems to be the rallying cry of all the retail pundits out there who think they were smarter than Ron Johnson. Every one is throwing stones and is offering multiple reasons for what went wrong at
\”Hi Renee. The tank top you bought last time is on sale. You should check them out,\” says the holographic image of a perky sales associate as she walks into the store. As she tries one on, another \”sales assistant\”
Hey Computer! How Do I Really Look? Read More »
The day will soon come for mass merchants where checkout counters will be eliminated. Once RFID is fully implemented, the customer will be able to push the shopping cart through an RFID reader station, which will instantaneously total the items
Musings on the Future of Retailing Read More »
We Millennials can be a little difficult to decode at work; our incessant attachment to our phones; our buddying up with senior executives; our loose understanding of office hours. Many of our coworkers ultimately begin to believe that we are
Millennials in the Workplace – True or False Read More »
You got rid of the landline three years ago because two-thirds of your calls were from telemarketers. Then you downgraded your cable service wondering why you were paying so much for so little. Now you watch stuff on your Tablet
The Green Marketing Act Read More »
“What Your Intern Is Really Thinking, “ written by our staff Millennial, Grace Ehlers addresses the seemingly cavalier and misguided view among most companies about her generation, particularly those with college degrees. The article was justifiably critical, in my opinion,
