The Power of Retail Influencers
Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Gen Z Has Great Expectations: They Want You to Care About Them
“Omnichannel” and “seamless” are outcomes of smart technology. Yet investing in tech alone doesn’t serve next gen shoppers––Gen Z still spends as much on clothing in physical stores as they do online. And both Gen Z and millennials spend more
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Walmart Resets Its Future
Walmart drone delivery is taking flight as part of a bold tech push—alongside AI, fintech, and real estate moves transforming the retail giant.
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Marketing Newsflash: Demographics Are So Over
Retail’s decline stems from outdated demographics; success now comes from emotional insights, trust, and authentic, value-driven marketing.
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AI Is Coming for Retail Marketing
AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.
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Brian Cornell: The Sequel?
Target faces major challenges, and while Brian Cornell once saved it, the company now needs a bold new leader to spark another transformation.
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The Tariff Storm: Navigating the Harsh Inequity of Global Trade
Retailers face tariff chaos as sectors adapt unevenly—apparel shows resilience while small businesses struggle amid shifting global trade policies.
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Luxury in Flux: LVMH’s American Gambit
LVMH adapts to 2025’s market shifts with digital storytelling, experiential retail, and strategic moves to redefine and sustain luxury.
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LVMH Spends Its Way to Be Top of Mind
LVMH stays top-of-mind through bold marketing, cultural moments, and creativity despite sales slump and luxury market shifts.
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2023 Retail Strategy Outlook: People, Processes and Platforms
Over the last three years retailers and brands were faced with both opportunistic initiatives and post-pandemic obstacles. The industry unilaterally and almost instantaneously became aware of how the overall business model was changing. Consumer behaviors and demands have forced a
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