What the Fit 1.0
A Message from Robin Lewis I can’t beat on this topic enough. Read it! And read it yet again! Lousy fit and sizing are killing you by a thousand cuts. Huge and costly returns, worse, customers leave your brand, greatly […]
Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and that includes apparel. The effort, though, varies among generations, with
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Undertaker Eddie: It’s Done. It’s Over. R.I.P.
With all due respect, after two decades of my tracking Eddie Lampert’s brilliant financially engineered demise of Sears and Kmart, while he personally pocketed a few billion dollars of “unlocked value” along the way, I would have loved to deliver
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Retail Brands Expand Services to Boost the Bottom Line
When Minneapolis-based Best Buy bought the then eight-year-old Geek Squad from founder Robert Stephens back in 2002, the move seemed anything but intuitive. Now, over two decades later, mergers and acquisitions of specialized service companies by retail brands have become
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For a Few Dollars More
You’re traveling through another dimension, not only of sight and sound but of mind. And that journey has taken you to Olive Hill, TN, population 1,424. And SIX dollar stores. That’s right, this tiny eastern Kentucky town has four Dollar
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The Culture Power Brand. Designing Brands That Move People.
We are living in extraordinary times as we come out of a once-in-a-lifetime collective reset. And as we heal, recalibrate, and seek joy, we are prioritizing experiences that move us. Great retail can do this through breakthrough products that speak
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The Electric Slide
Consider this: There are about to be 1.3 million opportunities that have never existed before for retailers, restaurants, and service providers. Those that jump on it first will reap the benefits. All you have to do is plug in. The
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The Retail Party’s Not Over…It Just Has a Different Menu
A funny thing happened on the way to the next recession: the consumer said, “No thanks.” With surprisingly strong retail sales numbers for January, shoppers are continuing to act like it’s business as usual when it comes to buying things.
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Private Equity Owners: Not Always Toxic for Retail
A spate of bankruptcies has plagued the U.S. retail landscape over the past decade. During this time, private equity firms have come under scrutiny due to a slew of bankruptcy filings by private equity-backed retailers: most notably, Toys R Us.
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How to Differentiate a Brand
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book
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