What a day for the bears and naysayers weighing in on Michael Francis’ departure from JC Penney. Media–land has been bombarding me for comment. And, my email box is stuffed with some measured and logical attacks, others actually creative and […]
A JC Penney Heyday…for the Bears Read More »
“Value 101” from Professor Lewis: Value, like beauty, is in the eye of the beholder, defined differently and individually in every case. It is imperative to match the value created to the targeted buyer’s definition of value, both real and
The continuously inflating retail space bubble will continue to inflate forever. Occasionally, during tough times, a little air will be let out, (some stores and malls will be shuttered), but net, net it will expand into infinity, likely on the
Space Bubbles, Share Wars, and Flat Tires Read More »
Most people know that you need to adapt your business, products and marketing to local tastes and cultures when you’re expanding globally. What fewer understand is that, increasingly, the same applies to marketing in the good ole U.S. of A.
Think Global, Act Local Goes Organic – And Then Some Read More »
With SpendingPulse retail and online sales data going back to 2005, we have been able to spot clear trends in the growth of ecommerce by sector. It has been well observed that books and consumer electronics were the first products
Furniture Sales: Going Virtual Might Be Its second Life Read More »
Although the rush of consumers shopping online shows no signs of slowing, with an increase of 15% during the 2011 holiday season alone, many retailers’ shipping strategies haven’t kept pace. A December survey of 8,000 U.S. consumers revealed that 86%
From Profit Center to Competitive Mandate: Shifting Your Shipping Strategy Read More »
A study in contrasts, China is showing signs that its rapid economic expansion may be unsustainable, even as western companies continue to develop a presence there to woo a growing middle class. Some on Wall Street are bearish on China,
Eastward and Upward: Chinese Consumers Spend with Optimism and Open Wallets Read More »
Bottom feeders. It’s not a very pretty description for anybody, much less any company. It does not have a particularly admirable image. But let me ask you: Have you ever seen a thin catfish? Feeding on the bottom of a
The Battle for the Bottom of Home Read More »
Everyone wants to take advantage of the new marketing channel social media offers. The idea that we can drive sales to our storefront or website by being friendly, talking about ourselves, and engaging with our fans is an appealing and
When “Like Us” Doesn’t Equal Buy From Us (and What to Do About It) Read More »
I am a sale shopper, taught at an early age by my mother and aunts to look for bargains. We needed to get the most value and style for our relatively limited means, but I soon became drawn by the
When is a Sale Really a Sale? A Shopper’s Perspective Read More »
