Articles on
Technology
The Metaverse Reimagines Retail
Sarah Holbrook
August 14, 2021
The metaverse is ascendant. The term, generated in science fiction and frequently applied to gaming platforms is trending in the commercial marketplace. Â Google searches for ...
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Why Legacy Retailers Are Moving to TikTok and Other Video Tools
Jasmine Glasheen
August 10, 2021
Email marketing is dead. A full inbox causes stress and anxiety, and it doesn’t facilitate purchasing. This is especially true among next-gens, who prefer almost ...
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Shoppable Livestreams Break Through
Sarah Holbrook
July 7, 2021
The success of Chinese livestream shopping has been well documented since it exploded early in the pandemic, and what looked like a stop-gap solution has ...
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Luxury Brands Try On Blockchain
Adam Levine-Weinberg
June 22, 2021
Blockchain has taken the financial world by storm over the past decade. The growing popularity of bitcoin and the proliferation of other cryptocurrencies has been ...
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Advertisers Bid Farewell to Cookies
Sarah Holbrook
June 9, 2021
The free flow of consumer data that has fed the digital advertising ecosystem has slowed, and will soon be a trickle. As the iOS 14.5 ...
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High Tech Elevates Activewear
Catherine Schetting Salfino
May 25, 2021
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to ...
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Why Outfits Matter
Natalie Theo
May 18, 2021
Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe. If you ask a fashion editor (like I was for most of my career) ...
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Virtual Fashion Is More Than Fun and Games
Sarah Holbrook
March 28, 2021
We have documented the evolution of the digital fashion movement here over the past year, and the early rumblings are becoming a roar. What may ...
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