What does it take to turn around an iconic brand that started with humble beginnings? Creating a new vision may not be the best road to take and reinvigorating a brand may not be enough.

Liza Amlani, Principal and Founder of Retail Strategy Group joins Robin and Shelley to talk about how leadership needs to be able connect product to customers which typically happens when talent is groomed from within. They also discuss how retailers can retain talent by giving frontline jobs a quicker route to the top.

Nordstrom’s core mission is to make customers feel good and look their best. And the retailer is legendary for listening to the customer and delivering customer service that “is not defined by us based on our legacy practices. It’s defined by customers. The customer is still the best filter we have for every business decision we make,” according to Pete Nordstrom.