The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that take place around the world. In recent years, some retailers and brands have shortened traditional seasons into cycles in which a […]
Playing Favorites: Brands Market Emotional Relationships Read More »
A comfortable pair of jeans that makes you feel confident. A shirt filled with sentiment and inspiration. A trench that travels everywhere you do. What makes any piece of clothing a “favorite?” Earlier this year, Cotton Incorporated decided to see
The Love of a Favorite Read More »
We’ve entered an age when words like \”hand-crafted,\” \”artisanal\” and \”passionate\” are turning consumer heads the way \”low price\” once did. In response, ubiquitous beer brands are producing small-batch IPAs and major recording artists are releasing new albums on vinyl.
The Importance of Authenticity Read More »
It is the Go-To for Going Out Denim has seen its share of evolution in the 140-plus years since Levi Strauss started selling blue jean overalls. In its modern iteration, it may be the item of choice for the smart,
The Elevation of Denim Read More »
The Great Recession turned most US consumers into necessity-based shoppers, eliminating their need to spend a day or even an afternoon impulse shopping at the mall. But these changing demographics and shopping habits across the country have real estate developers
How Equinox Could Save Your Mall Read More »
In the US, the NPD Group reported US shoppers spent about $17 billion on denim in 2013, and the global jeans market is projected to reach $56 billion by 2018, according to research firm Global Industry Analysts, Inc. But some
Is Athletic Wear Poised to Usurp Denim? Read More »
Preference for Cotton Remains Paramount Housing starts and existing home sales are not only good economic indicators, but they are also strong predicators of future growth in other areas like home textiles. As the turnaround in the housing market gains
Fabric Substitution Needles Home Textile Shoppers Read More »
How Sustainability Can Enhance Your Supply Chain Has sustainability truly become part of our lexicon, or is it still just a buzzword? Today, most consumers expect products and their manufacturing processes to be sustainable; indeed, it’s part of the legacy
Seeking Transparency Read More »
China continues to top the AT Kearney Retail Apparel Index, which shows the top 10 emerging countries viable for the retail sector. Strong growths in population and in income make it an increasingly attractive market for western brands looking to
Reaching the Chinese Consumer Read More »
All-In for Planet Earth As my readers know all too well, I usually write about significant strategic events that have noteworthy impact on both our industry and the larger canvas of life, so to speak. We at the Robin Report
COTTON LEADS™ Us to the Promised Land Read More »
