As attendees fill the rows at New York Fashion Week, many of the seats will be filled with \”influencers,\” both real and self-identified. As brands try to weed out who sits where, the issue with influencers goes deeper. A lot […]
The Importance (Or Not) Of Fashion Influencers Read More »
It\’s no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick-and-mortar stores, who are bearing the costs of expensive real estate while watching steady increases in e-commerce sales. But experts say this is
Digital and Physical Customer Service Vital for In-Store Sales Read More »
One Size Fits All Is so 1999! Armed with technology, consumers believe they can have anything they want literally immediately. This expectation is uprooting the status quo and business as usual, across all sectors of retail. A prime example is
One Size Does Not Fit All Read More »
Keeping consumers happy is easy: just give them what they want, when they want it. Yet discovering the what and the when is not always so easy. For apparel purchases, consumers appear to want to research online and buy in
Online vs Brick and Mortar Read More »
The key learnings from SXSW 2018, which took place in Austin, Texas in mid-March, were both exciting and challenging. The interactive festival, which has become a thought leadership institution rivaling TED and Davos, is now in its 24th year. The
Insights, Innovation and Conjecture from SXSW Interactive 2018 Read More »
From the Cotton Gin to Field Robots and Mobile Fashion Shows, Cotton Keeps Current Today, technology is advancing more rapidly than at any time in history. We see examples of this every day, literally in the palms of our hands:
On May 23, 2017 Cotton Incorporated and Sourcing Journal Online co-hosted a media and apparel industry event provocatively titled, “Everything You Know About Cotton Is Wrong.” The goal of the event, according to Kim Kitchings, Cotton Incorporated senior vice president
Everything You’ve Heard About Cotton is Wrong Read More »
Since 2000, fast fashion—the speedy delivery of inexpensively produced hyper-fashion trends—has been a boon to retailers that subscribe to the model, as well as to sellers of polyester and other inexpensive textile fibers. The predilection of polyester over natural fibers
Preference for Polyester May Make Fast Fashion Brands Vulnerable Read More »
Technology has come to fashion in a major way—whether in wearables, high-tech fabrics or the “Internet of Things” pieces that \”talk\” to the wearer. Changes in fashion trends, retailing and sourcing are evolving at a break-neck pace. And unlikely sources
The Technical Side of Fashion and Performance Read More »
The 2015 holiday season was all over the map, but at the end of the day, they spent well, to the tune of a 7.9 percent gain over last year, according to MasterCard SpendingPulse. That number exceeded pre-holiday predictions of
Learning from the Hiccups of Holiday 2015 Read More »
