Articles on
Management
Brewdog A New Age Company With a New Age Way to Grow a Global Business
Pam Danziger
October 2, 2017
Scotland-based BrewDog brewery is a different kind of company that has a very different way of doing things. The genius is in the beer. If ...
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Micro-Influencers: Can the Beauty Industry’s Obsession du Jour Actually Deliver Any Meaningful, Measurable ROI?
Dana Wood
September 19, 2017
Dear Reader, can we be frank with each other and just admit that the only reviews that are 100-percent legit are those by individuals who ...
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Nordstrom Local: A Triple-Header: Personalization, Experience, BOPUS
Robin Lewis
September 18, 2017
The opening of Nordstrom Local in West Hollywood, California, on October 3, is a visionary move, responding to the demanding consumer youth culture. Boldly innovative ...
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What Goes Around, Comes Around – Even from a Long Way Off
Melissa Fraley Agguini
August 22, 2017
The 18th century was the beginning of the consumer revolution, where “shopping went from being primarily a matter of obtaining the necessities of life, to ...
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Snap Break: Fashion’s Much-Needed Time Out in the Era of Social
Roberto Ramos
August 14, 2017
The notion of time plays a powerful role in inspiring and guiding fashion. Designers formulate their creative perspectives through the influences of the past, the ...
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Costco’s Peculiar Online Strategy
David Merrefield
July 19, 2017
Costco may be crazy like a fox. Costco Wholesale is a huge and successful retailer. Yet there are a few recent signs that it might ...
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Creative Chaos in the Trump Era
Roberto Ramos
July 17, 2017
Mapping Lifestyle Shifts & Opportunities We humans love to assess why something happens and what will come next. It’s part of our curiosity code and ...
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Plus-Size & Big Men: A Big Deal
Alice Rodrigues
June 28, 2017
In 1985 the average woman in the U.S. wore a size 8. Today she wears size 16-18, according to a 2016 study by researchers at ...
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