Articles on
Experience
Payless ShoeSource Prank Exposes the Achilles Heel of Luxury Marketing
Pam Danziger
January 2, 2019
Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the ...
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Ralph at 50
Jane Singer
December 25, 2018
In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far ...
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Is Williams Sonoma Going Promo-a-Go-Go?
Warren Shoulberg
December 17, 2018
Even as it remains one of the most admired – not to mention successful retailers — in the business, one may have to ask if ...
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Millennial Brand Preferences: A 2018 Update
Judith Russell
December 3, 2018
Erica Lopez, 31 years old, is having growing pains. \”My tastes are growing more expensive,\” admits the executive recruiter from Ann Arbor, Michigan. \”I\’m making ...
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Pinteresting
Sarah Holbrook
November 25, 2018
Facebook\’s much-loved acquisition Instagram, now with over one billion users, has been a boon to users, retailers and brands. The app\’s initial role as a ...
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Once Upon a Time in America
Deborah Patton
November 20, 2018
The retail industry may be under siege, but when it comes to the holidays, they are the mothership optically for nostalgia, sentimentality and remembrance of ...
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Millennials and Loyalty
Pam Danziger
November 14, 2018
Ever since Salesforce.com CEO Marc Benioff declared that \”Loyalty is dead,\” in a November 2017 interview with Mad Money\’s Jim Cramer, business leaders have been ...
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Four Gender-Parity Wishes for the 2019 Trade Show Circuit
Chris Walton
November 13, 2018
The 2018 trade show circuit has all but come to a close. Gone are the Shoptalks, IRCEs, eTail Wests, Shop.orgs, and so many other acronyms. ...
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