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Experience

Payless ShoeSource Prank Exposes the Achilles Heel of Luxury Marketing

Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the ...
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Ralph at 50

In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far ...
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Is Williams Sonoma Going Promo-a-Go-Go?

Even as it remains one of the most admired – not to mention successful retailers — in the business, one may have to ask if ...
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Millennial Brand Preferences: A 2018 Update

Erica Lopez, 31 years old, is having growing pains. \”My tastes are growing more expensive,\” admits the executive recruiter from Ann Arbor, Michigan. \”I\’m making ...
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Pinteresting

Facebook\’s much-loved acquisition Instagram, now with over one billion users, has been a boon to users, retailers and brands. The app\’s initial role as a ...
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Once Upon a Time in America

The retail industry may be under siege, but when it comes to the holidays, they are the mothership optically for nostalgia, sentimentality and remembrance of ...
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Millennials and Loyalty

Ever since Salesforce.com CEO Marc Benioff declared that \”Loyalty is dead,\” in a November 2017 interview with Mad Money\’s Jim Cramer, business leaders have been ...
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Four Gender-Parity Wishes for the 2019 Trade Show Circuit

The 2018 trade show circuit has all but come to a close. Gone are the Shoptalks, IRCEs, eTail Wests, Shop.orgs, and so many other acronyms. ...
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