Excerpted from the New, New Rules of Retail By Robin Lewis and Michael Dart On January 9, 2007, on a big stage at the Macworld convention at the Moscone Center in San Francisco, Steve Jobs unveiled the first iPhone. With […]
Apple Addicts Still Mainline Steve Jobs Read More »
Talk about proof points. In the April issue of The Robin Report, Gary Kearns from MasterCard wrote about the level of technology needed for retailers to create and maintain one-to-one relationships with consumers. “Few retailers today have the sophistication, systems
Small Retailers Face Huge Technology Gap Read More »
My closet is filled with a variety of on-sale purchased high-end designer clothing and shoes, nearly all black and suitable for almost every New York occasion, but not for the trip to Israel I was planning in March, 2014. I
Chico’s Reviving and Disrupting Read More »
Remember the phrase “innovate or die?” Well, it died. Taking its place today is “disrupt or die.” Disrupt this, disrupt that. We’re in the throes of it. As I write, another disruptive concept is being born. And if you don’t
Don\’t Overestimate or Misunderstand \”Disruption\” Read More »
I believe former Burberry CEO, Angela Ahrendts, did in fact disrupt the traditional department store model, specifically through her seamless and spectacular integration of the Internet and technology. Indeed, when one steps into Burberry’s London flagship, it’s like stepping into
Angela Ahrendts – An Apple Disruptor or One-Off Burberry Rock Star? Read More »
There’s a new way to grow profits and hit it out of the park with consumers, employees and shareholders. It’s “Moneyball for Retail” – finding market inefficiencies to gain a competitive advantage. In Major League Baseball, team owners want to
Moneyball for Retail Read More »
To borrow from Ted Levitt’s thesis on “marketing myopia,” Apple is not in the digital “iDevice” business, and Tesla is not in the automobile business. They are both in the technology business; or better yet, in the technology disruption business
Apple\’s Next Big Thing: A Tesla in its Garage? Read More »
Attention all: You are no longer in control of your marketing messages. How many times, and in how many ways, have we declared that today’s consumer has total power over all of commerce? Hundreds? Thousands? I don’t know, but certainly
Social Networks – Flipping Traditional Marketing on its Head Read More »
Retailers battle for data security but who’s winning the war? Let’s ask the question everyone’s thinking but no one says out loud. Is real data security just a myth? An urban legend? A fairy tale that parents tell children at
Pardon me for using the “guns don’t kill people” metaphor. But people are now using the incredible power of technology and the Internet in ways that are disruptively changing our entire culture: some of it awesomely positive, but some of
Technology Doesn\’t Change People, People Do Read More »
