It\’s no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick-and-mortar stores, who are bearing the costs of expensive real estate while watching steady increases in e-commerce sales. But experts say this is […]
Digital and Physical Customer Service Vital for In-Store Sales Read More »
Keeping consumers happy is easy: just give them what they want, when they want it. Yet discovering the what and the when is not always so easy. For apparel purchases, consumers appear to want to research online and buy in
Online vs Brick and Mortar Read More »
From the Cotton Gin to Field Robots and Mobile Fashion Shows, Cotton Keeps Current Today, technology is advancing more rapidly than at any time in history. We see examples of this every day, literally in the palms of our hands:
On May 23, 2017 Cotton Incorporated and Sourcing Journal Online co-hosted a media and apparel industry event provocatively titled, “Everything You Know About Cotton Is Wrong.” The goal of the event, according to Kim Kitchings, Cotton Incorporated senior vice president
Everything You’ve Heard About Cotton is Wrong Read More »
Since 2000, fast fashion—the speedy delivery of inexpensively produced hyper-fashion trends—has been a boon to retailers that subscribe to the model, as well as to sellers of polyester and other inexpensive textile fibers. The predilection of polyester over natural fibers
Preference for Polyester May Make Fast Fashion Brands Vulnerable Read More »
Technology has come to fashion in a major way—whether in wearables, high-tech fabrics or the “Internet of Things” pieces that \”talk\” to the wearer. Changes in fashion trends, retailing and sourcing are evolving at a break-neck pace. And unlikely sources
The Technical Side of Fashion and Performance Read More »
The 2015 holiday season was all over the map, but at the end of the day, they spent well, to the tune of a 7.9 percent gain over last year, according to MasterCard SpendingPulse. That number exceeded pre-holiday predictions of
Learning from the Hiccups of Holiday 2015 Read More »
The average person doesn’t really think about buying underwear because once the clothes go on, it’s an out-of-sight, out-of-mind situation. But some manufacturers are looking to make a name for themselves—or gain a larger share of the intimates market—by emphasizing
Appealing to Shoppers with Sexy, Comfy & Healthy Cotton Undies Read More »
Customers might not be real retail merchandisers, but they like to play the role online, at least when it comes to consumer reviews. Whether effusive and positive, or outright negative, shoppers are used to not only voicing their opinions, but
Accepting Reality: Positive or Negative, Customer Comments Can Be a Good Thing Read More »
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that take place around the world. In recent years, some retailers and brands have shortened traditional seasons into cycles in which a
Playing Favorites: Brands Market Emotional Relationships Read More »
