Consumer Insights From MasterCard Advisors The Emergence of the Small Store Format We’ve heard much talk about the waning era of the “big box.” In 2012, we saw many headlines relating to planned store closures by Best Buy, with similar […]
Not Too Big to Fail? Read More »
Consumer Facts from Cotton Incorporated Lifestyle Monitor™ Once consumers became comfortable purchasing apparel online, brands and retailers sought to enhance the experience through social media sharing options, crowdsourcing — and online customer comments sections. What may have begun as a
Consumers Are Talking…Are Brands Listening? Read More »
Luxury Retailers Alert: The Aspirant Shopper Is Back, and Ready for School. Five years ago, the luxury sector took a nasty hit.The prevailing message at the onset of the Great Recession to high-net-worth consumers was, “just because you can flaunt
Selling Luxury: Going Beyond In-Store Experiences to Inner Experience Read More »
The Cotton Incorporated 2013 Environmental Survey reveals that more than 50% of U.S. consumers identify themselves to be “green”. And, although participation in basic household environmentalism has shown only incremental growth, higher income consumers constitute a markedly greater level of
The Red, White & Blue – and Green Read More »
Cotton’s 24-Hour Runway Show and Push-Pull 2.0 The retail universe has long-since expanded beyond the confines of physical floor space and time. Online retail outlets have made shopping a 24-hour option for brands with or without brick-and-mortar complements. Brand marketing,
Rules of Engagement Read More »
The Touch, the Feel — but Not the Performance — of Cotton The recent ruling by the Federal Trade Commission (FTC) to fine four retailers, including Amazon.com and Macy’s, for mislabeling textiles made from bamboo rayon as simply “bamboo,” underscores
Consumers may be wary this holiday season, but there are bright spots ahead. According to the National Retail Federation, overall holiday spending is projected to increase 4.1% this year, from $563 billion in 2011 to $586 billion in 2012. Technological
Well-Wrapped at Retail: Savvy Consumers Meet Smart Retailing This Holiday Read More »
As a merchant, you’ve watched holiday shopping seasons come and go, and you’re well aware that in the last few years, consumer spending behavior has been through radical changes. It’s been a slow recovery since the precipitous drop in holiday
Getting a Return on Post-Holiday Returns Read More »
As with all new approaches, the best innovations in the digital marketplace occur not as a result of reinventing the wheel, but by integrating and retooling existing assets. Things become truly exciting for the merchant in the combination of insights
Multichannel Breakthrough: Segmentation Powers Insights into the Empowered Shopper Read More »
