Articles in
Opinion
Dear Reader
Robin Lewis
September 9, 2012
During the 1980s I had the pleasure of working in VF Corporation’s headquarters alongside its futureleaders. And, while the business grew from $634 million in ...
Read More →
My “Power” Breakfasts With Marvin Traub
Robin Lewis
August 1, 2012
I’m remembering Marvin Traub not for all of his greatness in life, which has been adequately paid tribute to by those who were personally and ...
Read More →
First Shot Heard…And Seen
Robin Lewis
July 25, 2012
Grandma\’s JCP Gets Zippy Already it is looking like NOT your grandmother’s JC Penney. Modern, crisp and zippy branded boutiques, shops and stores are popping ...
Read More →
Dear Reader
Robin Lewis
July 17, 2012
Globalization is no longer some esoteric conversation about how the world’s coming together, inter-connecting cultures and commerce, and wonderful stuff like that. For U.S. brands, ...
Read More →
Patriotism When Politically Convenient
Robin Lewis
July 16, 2012
And Hypocrisy Over Olympic Games Apparel Oh, what an election year can cause. Not that I’m for protecting our manufacturing industries when they can’t seem ...
Read More →
The Race to the Bottom
Robin Lewis
July 11, 2012
How Long and Deep Before Price Decimates Value The dark side of price promoting is that it has become a race to the bottom. And ...
Read More →
A JC Penney Heyday…for the Bears
Robin Lewis
June 20, 2012
What a day for the bears and naysayers weighing in on Michael Francis’ departure from JC Penney. Media–land has been bombarding me for comment. And, ...
Read More →
Dear Reader
Robin Lewis
June 5, 2012
“Value 101” from Professor Lewis: Value, like beauty, is in the eye of the beholder, defined differently and individually in every case. It is imperative ...
Read More →




