Articles in
Opinion
Don\’t Overestimate or Misunderstand \”Disruption\”
Robin Lewis
June 18, 2014
Remember the phrase “innovate or die?” Well, it died. Taking its place today is “disrupt or die.” Disrupt this, disrupt that. We’re in the throes ...
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Angela Ahrendts – An Apple Disruptor or One-Off Burberry Rock Star?
Robin Lewis
June 3, 2014
I believe former Burberry CEO, Angela Ahrendts, did in fact disrupt the traditional department store model, specifically through her seamless and spectacular integration of the ...
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Amazing Macy\’s
Robin Lewis
May 27, 2014
Not Just a Miracle – Not Just a Department Store While JC Penney, Kohl’s and Target struggle to regain their “mojo,” or better put, to ...
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Apple\’s Next Big Thing: A Tesla in its Garage?
Robin Lewis
May 13, 2014
To borrow from Ted Levitt’s thesis on “marketing myopia,” Apple is not in the digital “iDevice” business, and Tesla is not in the automobile business. ...
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Social Networks – Flipping Traditional Marketing on its Head
Robin Lewis
May 6, 2014
Attention all: You are no longer in control of your marketing messages. How many times, and in how many ways, have we declared that today’s ...
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Millennials: Double Trouble for Retail
Robin Lewis
April 29, 2014
For those of you out there who think the Millennials are the \”next big thing\” for your business, think again. They may not be as ...
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Amazon Acquires Sears
Robin Lewis
April 16, 2014
If you have any doubts, just wake up and think about it. It’s a win-win for both Jeff “Get Big Fast” Bezos and Eddie “Take ...
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Walmart Can Crush Amazon
Robin Lewis
April 14, 2014
I described Amazon a while ago, as “PacMan,” gobbling up everything in sight, including big chunks out of Walmart. Well, that’s about to change. Walmart ...
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