Last year saw a resurgence of retail foot traffic, as consumers were excited by the easing of Covid restrictions and looking to spend their stimulus money and pandemic savings descended on brick-and-mortar stores. But now, the pent-up demand of 2021 […]
Putting Black Friday 2022 in Context Read More »
So far, malls have not had an easy year – but some shopping centers have managed to thrive despite the category’s wider challenges. We looked at retail foot traffic data from five high-performing malls throughout the country to understand what
Five Malls That Are Hitting It Out of the Park Read More »
In the dynamic world of retail, regularly quantifying and characterizing traffic – online and offline – is key to tracking performance. While most retailers understand the importance of keeping close tabs on web and app traffic trends and changes, not
Measuring Offline Traffic is Critical to Retail Success Read More »
