Amid prolonged economic uncertainty, availability and affordability furthered the power and presence of grocery private label brands. They collectively increased market penetration beyond expectation, signaling the strength of their Share of Voice and verifying a shift in consumer preferences.
More people adopted pets during the pandemic than ever before, and in a category where humans are championing brands based on their pet’s perceived experiences, positive and abundant online ratings and reviews become critical to capturing new mindshare and building
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand