Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services […]
How to Tell Your Brand\’s Story and Meaningfully Connect Read More »
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services
How to Tell Your Brand’s Story and Meaningfully Connect Read More »
If it feels like the 47th month of the pandemic, you\’re not alone. Sure, there were those who said they were \”made\” for Covid and had no issue holing up and avoiding people. But, according to sources, those same individuals
How Retailers Can Leverage AI During Covid Read More »
If it feels like the 47th month of the pandemic, you\’re not alone. Sure, there were those who said they were \”made\” for Covid and had no issue holing up and avoiding people. But, according to sources, those same individuals
Here’s How Retailers Can Leverage AI During Covid Read More »
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and millennials, Covid-19 marked yet another crisis that affected these younger generations. But it seems to have
A Tale of Two Generations: Same Crises, Different Outlooks Read More »
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere from twelve to many dozens of deliveries per year, was left staggering as the pandemic forced
Why ‘Made in USA’ Could Really Become More of a Reality Read More »
LaQuan Smith sent amazing creations down the runway during his Fall/Winter New York Fashion Week show. His collections are all about empowering women to feel good about themselves via what they\’re wearing. And this season it included black, stacked stovepipe
A Rich Past Steers Denim’s Future for Women Read More »
LaQuan Smith sent amazing creations down the runway during his Fall/Winter New York Fashion Week show. His collections are all about empowering women to feel good about themselves via what they\’re wearing. And this season it included black, stacked stovepipe
A Rich Past Steers Denim\’s Future for Women Read More »
In spite of easy, 24/7 access to brands and retailers online, most consumers prefer making their apparel purchases in an actual store. Perhaps as an unexpected consequence of e-commerce ease, previously minor in-store inconveniences are becoming pain points for some
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with \”influencers,\” both real and self-identified. As brands try to weed out who sits where, the issue with influencers goes deeper. A lot
The Importance (Or Not) Of Fashion Influencers Read More »
