We’re closing out a year that saw stores cautiously open with pandemic protocols, then saw doors open wide because vaccines were introduced, then saw mask rules go back into effect because of the Delta variant, all while online shopping grew […]
Why Retailers Can Stop All That Discounting Read More »
It’s hard to say how school, events, work and retail will look in the coming months, what with COVID’s Delta variant impacting protocols on a seemingly daily basis. But for brands, retailers and marketers who are aiming to reach the
How to Cultivate Loyalty with Next Gen Shoppers Read More »
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for inexpensive and cheaply made “disposable” garments. Headlines opined about fast fashion’s end: lockdowns lead to a
The Fast Fashion Disconnect Read More »
Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are “opening up” and “getting back” to pre-Covid life – mostly sans masks and social distancing. The
New Experiences and Stores Post-Covid Read More »
There’s an old adage: You get what you get, and you don’t get upset. Clearly, that doesn’t apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated
Cater to Your Customers — Locally Read More »
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw Covid-19 give new meaning to business casual — sales of pajamas
Are You Ready for the Next Level of Business Casual? Read More »
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active again. Inevitably, consumers will mark the occasion with some new
High Tech Elevates Activewear Read More »
Buzzfeed has a fun quiz that lets people know if they\’re a millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To the casual reader, it might seem silly. To fashion marketers,
How to Meet the Demands of the 2021 Gen Z Shopper Read More »
Pre-pandemic, how often did you go to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital to check reviews before dropping double digits on a movie ticket.
Why Those Consumer Reviews Are So Valuable Read More »
It’s kind of funny/not so funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive, while others succumbed to cracks that were already there.
Carving Out Loyalty During, and Despite Covid Read More »
