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Why Retailers Are Becoming Political Casualties in Culture Wars
Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger ...
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The Soft Power Shift: What It Means for U.S. Brands
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...
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It’s U.S. Open Time: Pro Athletes Help Brands Win
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
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Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo?
What I'm seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America's biggest snack rivals just did something that ...
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Is Drone Delivery the Last Mile Solution?
Regulation doesn’t erase the core question: Are drones actually the future of last-mile delivery, or are they another shiny object distracting retailers from more urgent ...
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Ace Hardware Knows How to Build Community
How do you make yourself matter to your local community? If you’re a hardware retailer, what you have to offer is more than nice; it’s ...
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Here’s Why Michael Fiddelke Should Be Really Worried
Cornell and Target kept putting their feet in their mouths at every step. When they announced they were pulling back from DEI initiatives, they were ...
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Collectible Dolls Are Reborn
There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting ...
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