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Eyewear Outperforms Luxury Categories

Eyewear Outperforms Luxury Categories

Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the ...
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A Store Is Not a Fulfillment Center

A Store Is Not a Fulfillment Center

Retail is in a moment of transition. It is missing something fundamental: a systems thinking approach to making decisions with the operational infrastructure to support ...
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Is Your Brand Scented 1

Is Your Brand Scented?

There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the air—another way to communicate your ...
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Eddie Bauer The Robin Report Miss of the Week 2.14.2026

Eddie Bauer: The Robin Report Miss of the Week, 2.14.2026

They say the third time is supposed to be charmed but in this case it’s more like three strikes and you're out.
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101

Gaming the K-Shaped Economy

Join Shelley and Katie Thomas from the Kearney Consumer Institute as they challenge conventional wisdom about the economy that's leading retailers to misclassify customers and ...
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A New Formula for Luxury Marketing

A New Formula for Luxury Marketing

The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, ...
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Retailers Should Be Wary of Trade School Grads

Retailers Should Be Wary of Trade School Grads

There is a disturbing disconnect between the classroom and performance on a retail sales floor. This is an industry-wide problem. If you ask any local ...
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Lori Schafer

The Only Female Leader in the Room Becomes a Disruptive Tech CEO

Melissa Gonzalez didn't plan to revolutionize retail. The Principal and founder of MG2 and author of The Purpose Pivot, left her Wall Street career for ...
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